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Now that Google +1 has been launched, here are some business points for online marketing experts.
Making the ability to comment positively to content online has just gotten easier. This is a very good thing as visitors to your page are very unlikely to take additional steps to show you what they think about an article.
Marketing with +1 now includes Adwords as well, I received an email from Google outlining how it works:
Here is the exact excerpt from the email from Google:
‘Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.
When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.’
Now, every +1 you get is like having a personal recommendation. The +1 combines the social approval component into your campaign. What is great about this is that it is only seen by contacts / friends, which adds credibility. Credibility increases the likelihood that someone will click on your ad.
According to the Adwords help center, +1 will not charge any different, it will however increase the quality score of your ad. This can affect price as the more efficient your ad is the less Google will charge to display.
It is important to note though, the credit is given not to the ad, but to where the click takes you, change the URL and you lose the +1 history of that ad. Think twice before changing the destination, when in doubt, create a new ad.
This is only the beginning for Google’s jump into more social media.
Their goal is to reward advertisers who are providing quality content with better placement and ad rates.
Plus, Google has realized that much of what drove Adwords to a very profitable niche for themselves, it has been challenged by organic search results from those who have adopted inbound marketing instead of relying just on PPC.
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