Twin Cities Websites | Improve local search with these tips
Get found, Convert, Analyze - Increase sales, Targeted results.
Every Twin Cities website can benefit from local search
Especially websites that want to have specific traffic diverted to them through search. Optimization is key, while most companies choose basic keywords, they never test to really see if they could ever qualify to be on the first page.
Remember, adding your website to a local search listing is ok, making sure your website is found is really another topic for discussion. We would like your website to get found, read on…
- Make sure that your website is crawlable. Make sure that you have a physical address on your site. (we use Plymouth, MN and Minneapolis, MN all the time). Have others check out your keywords and see what page or pages you show up on. If you aren't on the first page, well its possible that you are indexed, yet don't provide enough reason (Relevance + Authority) for Google to put you in touch with search terms.
- Make sure that you use terms in your H1 tags, this is critical for search terms because crawlers or robots scan sites looking for the best possible match. There is a reason this page looks like it does, notice the keyword 'Twin Cities Websites'? It is in the title, the H1 tag and here in the body, Google notices these things and ranks accordingly.
- Customers that have used your service should offer up ratings to local sites to increase your 'street credibility'. Now, this isn't as easy with really high ticket items, but for fast turns, just ask….most people want to help if they have had a good experience.
- Check up on your competitors to find out what they are doing online, its really easy. It's Free and it adds valuable insight to your website as well as keeping tabs on your competition.
Google Places is a great place to do external work for getting found, along with a whole host of other sites. Just remember, the days of set it and forget it are long gone, websites just like social media are moving targets (Google likes it that way because it rewards those that play it their way).
When you set up any twin cities local search, make sure to update it often, put it on the calendar, if you don't, well Google rewards those that do.
Tru-Market is all about giving your online visitors the information to be educated, nurtured, and motivated to become customers, it's GPS For Business