Social Media Marketing | Everyone Has A Story, Share it!
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The Importance of Social Media Marketing; here is my story, everyone has a story
I wanted to find out the business hours of an organic pumpkin patch last fall that I had seen advertised in a small, local paper. But I lost the paper. After failing to find the business online with multiple search terms that made sense to me, and some that did not – just in case – I gave up.
Unlike many rural pumpkin patches and apple orchards, this one does have a website. But their website is useless without social media marketing. I couldn’t find them, and I was actually trying to!
Smart business owners understand that internet marketing is important. But having a website is not enough to attract business. Social media marketing explodes the effectiveness of a business’ internet presence, taking their online marketing strategy to a more sophisticated level.
The Difference between Traditional Marketing and Social Media Marketing
Traditional advertising offers a static message. You craft your message, you send it to the paper, and you hope it gets read. How many people read your ad? You don’t know. You only know the circulation statistics. How did people react to the ad when they read it? You don’t know because they have no way of commenting, short of calling the business or coming in to the business.
Social media marketing engages prospects and customers in a more intimate, higher quality dialog than traditional print media. It’s all about the quality of dialog. A higher quality of customer interaction shows sophistication in communication.
Sophistication in communication with your customers is important, because consumers demand it. The younger generation takes it for granted that they can Tweet their complaints, post reviews online and recommend en masse great businesses to their friends (and acquaintances).
Consumers and prospects want information. They want to be able to research you, engage with you, and learn from you before being motivated to buy. This is an expectation of quality of online dialog. SEO (search engine optimization) comes naturally when you keep your audience in mind.
If you don’t understand the importance of social media marketing, or the difference between traditional marketing versus online marketing, then hire someone who does. Otherwise, you will lose out on business, have a lower quality dialog with your prospects and customers, and miss out on cultivating loyalty to your brand.
Tru-Market is all about giving your online visitors the information to be educated, nurtured, and motivated to become customers, it's GPS For Business