Social Acceptance | Klout Marketing : It only matters if...
Get found, Convert, Analyze - Increase sales, Targeted results.
Klout: Things that make you go Hmmm, popularity contest, again. This time it's for the popular social media sites. Let the games begin.
I am always amazed at the masses (myself often included) and how we all want to be measured and then not measured.
Watch the good, but ignore the not so good please. People who want the limelight and glimmer of feeling self important can have the ranking number, I'm good being the man that I am. Remember Humility & Discernment?
Yes, I am on Klout, and my score is certainly not one of the top scores.
Nor do I aspire it to be. Why? Mostly because my clients come first.
Well, I choose to not put the time in to see a number higher than someone else. It does not directly impact the present and future business objectives. This is a business decision, logic. Should I have a high number to get noticed? By whom? The people that want my services tend to look at the quality, not the quantity.
When I look at others chasing the higher number, well I think, they are looking for social acceptance. It's easy to want attention, 'Look, my number is higher than yours, I must be better!' It's high school all over again, popularity.
Now, it does offer up value in terms of seeking who is out there putting out great content on a regular basis, there will always be the ones who are putting out crap content to satisfy the algorithm to gain a higher number.
Should everyone jump on Klout? of course not. It is like everything else on the web, in order to get maximum value out of it, you have to put time into it. If I was looking for a corporate job doing what I do now, I would be putting lots of energy into it to give me an edge up on getting a job. This permission based approach is fine in that context.
In what I do in the terms of online marketing is laser focused, I don't want to reach everyone, I want to reach highly targeted businesses that have a need for the services and products I provide. Does being popular with your unfocused audience lead to increased sales? Maybe. Have a simple uninspiring website and you need lots of traffic to generate conversations. Have a highly tuned online business plan, you pull in the real targets, repel the rest. That's good Inbound Marketing.
So, my time is better spent on being highly focused, business objectives first, look at me I'm great further down the list. Klout is a decent tool, however it doesn't prove much unless you are chasing attention, but I am just not that way. Are you?
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