Plymouth Website Design | 3+ generations for ROI Inbound Marketing
Get found, Convert, Analyze - Increase sales, Targeted results.
Build a website design that is driven with what matters to you the most, well you might be lucky enough to pull it off (if your target market is exactly like you). Sound easy?
Do you have data that demonstrates how to connect to this demographic? (current data?)
I am a gen X'er, and the reality is that many visitors we build inbound marketing for are not. The difference in addressing this is in the persona development / testing. There are many ways to deliver information, elicit connection, create conversion opportunities, there only a few ways that give the highest return on investment (leads, conversions, sales).
Talk with a baby boomer and they will tell you that the world is split, the internet and cell phone are tools to do things, the rest of the world is still analog, thus business decisions are going to be based on a dual perspective.
Boomers remember a time when there was no phone answering machine, no caller ID and plenty of time to drive from one location to the next.
Newer generations have no concept of this. Their world is built on 'right now' information, many options to choose from and the ability to change directions quickly.
So, tapping to these separate thought processes takes more than a one shot build up for a web page. What is the right answer for building a website that pulls in the right target, gives them something of value and most importantly elicits positive engagement / action?
For younger generations, technology is normal everyday life, for boomers it is an option. Implied and assumed, Gen X'ers live by this, they know no different, Millennials are even more demanding. So, when a page is built for baby boomers, the other groups will get immediately bored and leave in less than 3 seconds. That has been proven over and over.
It does not end there, the process has barely begun. Testing is what makes web pages go from being seen by many with little measurable results to a web page that is seen by many with targeted results leading to increased sales.
It is those differences in technology & expectations that lead to targeted personas. Every one in today's society is addicted to seeking information (try turning your smart phone off for an hour during the business day).
Building a website with inbound marketing technology is smart business, testing it to ensure a laser focus is what separates the men from the boys. Tru-Market is all about giving your online visitors the information to be educated, nurtured, and motivated to become customers, it's GPS For Business