After redefining my career 5 years ago with clarity / direction through an MBA experience, I ventured forward by launching Tru-Market PSC (professional services corporation) in the fall of 2009. Previous experience: Bristol-Myers Squibb 14 years in Marketing / Management. Working with people that 'want' to improve and become leaders in their respected fields is very rewarding, being remarkable is worth the effort.
I have been involved in online marketing since 2007 with independant projects involving:
- SEO / Lead Generation, Inbound Marketing
- Adwords (PPC)
- Keyword, Landing pages, Calls to Action, A/B development
- Business strategy / tactics
- Business plan writing / development
The most important / rewarding part of this profession is delivering ROI to customers.
Everyone on my team understands that it is our duty to give results / information that is focused on business objectives. Sometimes you have to tell it like it is, and that is where growth occurs.
It is passion for winning that drives 'self'. After learning much about living life through some tough challenges, you really see what is possible, and to work with people that are good to / for you.
Add to that my passion for building / racing sports cars and you'll see where my desire to build performance into every web experience for my customers. Anyone can build a website, but can they build one that performs / exceeds business objectives. Everything that happens to you is a result of your efforts, make it count! My racing experience is what brought me to online marketing, it is cause/effect. This is not a visual hobbie, it keeps me honest through competition, winning & getting your butt kicked. Every website that we work on is driven with the same integrity / intent as the road racing.