1. Ranking Checker by www.SEOmoz.com
2. MultiRank Checker by www.iWebtool.com
3. Fiddler Web Debugging Tool by www.Fiddlertool.com
4. SEO Analyzer by www.Sitening.com
5. Strongest Subpages Tool by www.Webuildpages.com
6. Backlink Checker by www.Webuildpages.com
7. Firefox with web developer extensions by Chris Pederick
8. SEO for Firefox by www.SEObook.com
9. Google Analytics / Google webmaster console by www.Google.com
10. Keyword Selector Tool by www.Overture.com
These tools have been out for a while, and still give value to the independent striving to be on 'Top'. Check them out!
Tru-Market brings effective tools / services to small businesses through sound Inbound marketing strategies / tactics. GPS For Business, give your customers what they want~
Finally, wrap things up with a brief re-stating of the value you're providing your visitor. They will then go on to fill the form over to the right.