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Colorado Industry Marketing Analytics - the basics

[fa icon="calendar'] Thu, Feb 09, 2017 @ 07:30 AM / by Doug Sherwood posted in Inbound Marketing Colorado

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Making a website deliver core customers to me. 

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Colorado Small business owners - 3 KPI's for SEO lead generation

[fa icon="calendar'] Tue, Feb 07, 2017 @ 07:30 AM / by Doug Sherwood posted in Inbound Marketing Colorado

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Key performance indicators matter, marketing has become data driven.  Leave behind the premise of empty promises.  We've all heard them before, we'll increase your traffic, our online yellow pages are the best in the world, etc. etc….

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Marketing lead generation | visitors into customers - promoters

[fa icon="calendar'] Wed, Dec 07, 2016 @ 05:52 AM / by Doug Sherwood posted in lead generation

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Old way, sell the product, push hard on why you are the best, close the sale, service the customer

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Colorado SEO services Q / insights 4 lead generation

[fa icon="calendar'] Mon, Dec 05, 2016 @ 06:38 AM / by Doug Sherwood posted in Colorado Marketing

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Going over internet SEO principles are easy to talk about, yet digging into the tactics that prove themselves (results) behind Inbound Marketing offer up questions / insights to inbound marketing.

  • Does a landing page really have teeth to engage / deliver?
  • How much information does one have to offer up before a potential customer turns into a lead? 
  • What actions are necessary to engage and build credibility? 
  • Moving a lead to a paying customer is one of the key factors that keeps the lights on and the business afloat.
  • Pushing away those who will not end up being a valued customer is also important, who wants to spend time weeding out the weak?
Transparency  takes serious effort.  Testing every page, every landing page, every form demonstrates how well your doing.  Having a new site brings out real data on how well your doing.  Sometimes the move to another form or tactic on a page leads you to negative momentum. 
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8 accelerators for effective Colorado Online Marketing

[fa icon="calendar'] Mon, Oct 10, 2016 @ 03:06 PM / by Doug Sherwood posted in Inbound Marketing, Colorado Marketing, Denver Online Marketing

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2017 Colorado Online Marketing Business Plan

 

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Colorado Web Design Eye Path | Day 2 Design With Intent & Purpose

[fa icon="calendar'] Mon, Oct 10, 2016 @ 10:06 AM / by Doug Sherwood posted in Colorado Web Design

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Everyone has their opinion on what is best.  Web design is highly subjective, building a great website has to start with some solid basics. 

Excellent rules of web design:

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Colorado Online Marketing blog for manufacturers

[fa icon="calendar'] Thu, Sep 15, 2016 @ 10:00 AM / by Doug Sherwood posted in Colorado Manufacturing

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This week, I want to focus on Content Marketing:

In simple terms, content that connects with your target audience vs. pushing your message (or worse spending more dollars on paid advertising.

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2017 | So What Are Your Goals? Inbound Marketing Help

[fa icon="calendar'] Thu, Sep 01, 2016 @ 10:00 AM / by Doug Sherwood posted in Inbound Marketing Flowchart

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Yes, we have survived 2016, what did we learn from it?

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Heading towards higher ROI, better Marketing & Sales

[fa icon="calendar'] Wed, Aug 31, 2016 @ 08:00 AM / by Douglas Sherwood posted in Marketing

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Colorado Online Marketing | Part of my job is to improve on what is, meaning to take content that is performing and increase click through to paying customers.

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Colorado Website Designers vs Inbound Marketing

[fa icon="calendar'] Fri, Aug 26, 2016 @ 08:00 AM / by Douglas Sherwood posted in Website designers

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SEO, the art of getting found is something that must be built into every piece of online marketing content that is supposed to pull your audience towards you.

If all you want is to have an online brochure that you send your potential traffic to, then build a basic WP site and save the money. Getting found, converting to paying customers is the component that many website design companies put little effort into. Why?

Check out this latest case study:

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